Laura Paplauskaite is Co-Founder and Head of UX & Digital Strategy at Bit Zesty, a London-based digital product agency. Since 2009, Laura has worked with an array of clients at Bit Zesty, helping organisations from healthcare providers to global charities and the UK government to create transformative digital products and services.
She has a wealth of expertise in Digital Service Design and has led more than thirty UX projects, including ten digital projects within the healthcare sector. These projects range from research into how digital services could assist people to cope with neuromuscular disorders, to designing tools to reduce the spread of STIs, and helping medical students learn using VR.
Above all, Laura is passionate about following a human-centred design approach to help organisations design digital services which resonate with their users and deliver tangible impact. This approach has never been more relevant than in her work on projects for the healthcare sector.