Jane leads the creation of digital product and service solutions for a large range of brands across different sectors including Simply Health, Petplan, Intercontinental Hotel Group, Lloyds Banking Group and Suzuki.
As a Principal Designer at Foolproof, she’s responsible for the creative output of user experience design projects. She’s interested in using insight to solve problems through defining information architecture and designing services that best support people. Particularly, for healthcare providers looking to bridge the empathy gap.
Before working at Foolproof, she was part of the retail digital marketing team at Apple after gaining her MA in digital arts.