Anja is a cultural anthropologist who has worked on user research, UX and service design projects, always passionate about people and how they connect with technology. She is helping to solve real-life problems and creating services and products that are useful, usable and enjoyable because they are based on insights of what people want. Currently Anja is working as Lead User Researcher at Babylon Health. And is also one of the organisers of The Research Thing, a meet-up about user-centered research.
Anja is regularly involved in organising and leading design sprints and other workshops which help engaging people from all backgrounds in topics from research and design to citizen engagement and co-creation. She presented at the World Design Summit in Montreal/Canada, the Open Living Lab days in Krakow/Poland and at EPIC conference (Advancing the value of Ethnography), where she is chairing the review of the gallery submissions again this year.
Anja is interested in how to use VR as a medium for telling stories and bringing ethnography closer to people as well as how to use it for people’s benefit rather than pure entertainment.