The power of UXD: Transforming pharma from the ground up

“UX has the power to transform businesses from the ground up. At the heart of any system – organisation, movement, society – are humans. It is not technology, processes or tools that drive an organisation, but it’s people.
I will share the story of how a pharmaceutical, through working with a UXD agency, started to shift its culture from one that was marketing led, to user and customer led. By understanding their perspective and pain points, I will share how we helped them to shift from pushing products and messages to servicing real needs.”