Design as an agent of change in a corporate environment

“How our digital lab (BI X) of Boehringer Ingelheim, a 50 000 employee pharma company, has set up its UX and product design processes, touching upon the cultural changes that design practices in interdisciplinary settings can make happen.
We will explore with a case study how to:
– do user research in a highly regulated environment
– understand highly complex domains
– align with executive stakeholders
– keep teams high performing
– develop AI driven products whilst respecting privacy regulations
– and ultimately how to deliver better patient outcomes and experiences.”