Finding humanity in technology

The use of technology is essential and inevitable in our everyday lives. However, the human element cannot be ignored in global communications.
No matter how revolutionary or advanced technology gets, brands need to ensure that customers who buy their products are at the heart of their user experience. Instead of just highlighting the technology utilised, brands should take an authentic approach instead of a manufactured one, ensuring that people, along with their desires and convictions, are kept at the centre of creative development.
Global CEO of Crowd, Jamie Sergeant, will talk about various technology-driven projects with an emotional connection, including Amoena, a multi-market campaign to support women through breast cancer.

Design Principles & Guidelines for Healthcare

Design principles or guidelines play a crucial role in designing for a specific platform/ domain. They are sets of recommendations towards good practice in design. The motive to have a set of principle for a particular platform or domain is to maintain the consistency, intuitiveness, efficiency and learnability of the design.

A design principle lies between the principle in design and a specific way to implement it. It makes sure the end users basic needs are taken care of well irrespective of ethnicity, location, timeline and type.

For a designer, a design principle not only enhances the possibility of being creative and logical at the same time, as well as it increases the learning curve without being restricted in creativity.

A thorough research methodology, a deep sense of human cognition, possessing the basic common senses, repetitive and easiness of human behaviour and action are few of the factors which aided in creation of the principles.

The domain of healthcare has always demanded safety, sustainability and affordance. The niche areas of intricate human requirement for healthcare, the recognized genres of necessity in medicine, the all-time need to afford only the bests in terms of health and wellness, must have evoked a small thinking in all our mind…how can we design better for healthcare, how can we deliver only the best design to support life, how can we learn from each other and work together to heal the world?

Theming in Android

There are plenty of beautiful Android apps on the playstore, besides being functional, apps should be visually appealing to the user. We can achieve that goal by ensuring that the user interface and experience are designed to win the users trust and confidence. A good user interface design is key in assisting users navigate through their journey in an application. Fortunately, theming our android applications can help us achieve that by allowing a consistent look and feel to be applied to the entire app, and to emulate a brand or a certain style. In this talk, we look into how we can theme Android apps.

Electronic Medical Records: how UX can unlock clinical reasoning

The Electronic Medical Record (EMR) is used by clinicians to access, record and reason with the entirety of their patient’s data. It is the cornerstone tool of the medical consultation, representing a diverse information landscape including patient history, physical findings, imaging, diagnoses, treatments, laboratory data and more. But EMR user interfaces are widely criticised for poor usability and hindering clinical reasoning – the information might be there, but navigating it causes user burnout. Dual processing theory suggests that we first think fast and intuitively (e.g. pattern recognition) before slower, more considered cognitive processing takes over. Drawing on this, and principles from UX, Information Architecture and Visual Analytics, a provotype (provocative prototype) EMR interface was designed for clinical reasoning and evaluated using a modified UX scale and for impact on user sense of competence, autonomy and relationship with their patient.

IntelliSpace Genomics

I will tell you the story of how we designed for this very novel domain in oncology; all the way from research to the product phase. I will walk you through the co-creation process we adopted together with leading cancer hospitals and institutes to support clinical workflows to deliver an optimal user experience. I will introduce you to our product solution IntelliSpace Genomics, which converts the massive data sets involved in genomic analyses into clinically actionable information to provide a holistic, easy-to-understand workflow for oncologists, pathologists and genetic counsellors and eventually makes molecular diagnostics and targeted cancer treatments more accessible and actionable for all.

The world’s first open source eye-tracking suite for girls with Rett syndrome co-designed by families, therapists, developers and designers.

OpenDot and Dotdotdot led a fully Italian multidisciplinary team to develop a system based on eye-tracking personalised for the Rett’s syndrome, to help girls to communicate.AMELIE Eye Tracking Suite is a first of its kind, innovative, easy-to-use, open source software suite co-designed with a human centred approach by developers, university researchers, families, therapists and designers in continuous exchange, prototyping and testing.

Why Bob is angry with you

Most healthcare providers constantly advocate “patient-centered care,” but are still woefully behind when it comes to improving access and the design of their services.The technology-first approach of many healthcare systems focuses on using technology to improve efficiency and quality of care. But it’s not solving anything unless you include the patient’s irrational behavior in the business case.This talk by Jonne Kuyt explores how a deep understanding of patients’ needs can help innovate and deliver a great viewpoint and methodology on how to rebalance tech in health.

Panel Discussion (Working in Digital Health)

>Many people talk about how much opportunity there is to make a difference through digital health, and how there are many problems to solve in healthcare. Yet increasingly, people with skills to help bring about change, especially designers, struggle to find work opportunities in this field, or struggle to really maximise the benefit their work brings to healthcare. This panel will explore this phenomena, sharing their own experiences on what has failed and worked well and opinions on ways to not just get in to digital health, but thrive in the area too.

Panel Discussion (Digital Therapeutics)

Global use of smartphone devices are at an all time high, at about 3 billion people (just under half the world’s population!) with access to mobile data becoming ever more prevalent too. This has given rise to the use of smartphone devices as a means to prevent and treat illness, and thus the era of digital therapeutics. During this panel discussion, a variety of entrepreneurs, designs and clinicians talk about their experiences and active work in the field of digital therapeutics. They will also share their thoughts on what the believe the future has in store for us all.