Despite the many technological achievements on offer, many solutions in healthcare are not always solving problems. During this talk, Dr Gyles Morrison will explore the importance of Behaviour Change Theory when designing digital health solutions to ensure positive change is achieved. He will discuss some of his own research which has explored the use of a personalized health record on a patient’s phone specifically designed for use by clinicians.
“During this talk I will share different user research methods that can be used to understand users’ needs, this by involving physicians, nurses or other caregivers effectively during the design/development process. Therefore, I will first discuss the framework of empathy and its importance (Merlijn Kouprie and Froukje Sleeswijk Visser), followed by a brief explanation of the design/development process and discuss different case studies; marketing research at conferences, co-creation project with emergency nurses; usability studies in a research lab.”
“In the past 3 years we have been researching how a mobile application can have a positive influence on the communication between patients and caregivers.
In the presentation we will show 2 case studies: the first one is an application that motivates, inspires and follows the patient during her/his diet. It is a habit-forming application to influence the patient’s food usage. In addition, the collected data is visualized in a compact style for the dietitian. The dietitian can send personalized tips based on the outcomes. The underlying data will be analysts to make the application smarter and detect possible difficult situations during therapy.
The other application is built for parents of a preemie (babies born between 24 weeks – 35 weeks in pregnancy). During the research phase we found out that the parents need a personal experience and expect personalized content in the app. For example: information about the diagnoses, specific diseases, … next to it they have the need to see their baby on any time of the day, what is fulfilled through a webcam.
The aim of the app is to optimize communication between nurses / midwives and parents. We also want to increase the involvement of parents in caring for their baby.”
Case study in NHS Service Design utilizing Skype of Business and involving Accenture, Microsoft and the NHS.
“How our digital lab (BI X) of Boehringer Ingelheim, a 50 000 employee pharma company, has set up its UX and product design processes, touching upon the cultural changes that design practices in interdisciplinary settings can make happen.
We will explore with a case study how to:
– do user research in a highly regulated environment
– understand highly complex domains
– align with executive stakeholders
– keep teams high performing
– develop AI driven products whilst respecting privacy regulations
– and ultimately how to deliver better patient outcomes and experiences.”
“The current ambulance industry is being disrupted by emerging competitors from the private sector, due to financial cuts in public healthcare.
Patients are also affected by a declining medical experience that is more expensive and not easily available.
This talk will share a UX design case study that sought out to improve the door to door patient transportation experience, while also bringing more value to an outdated ambulance network.”
“Mental health conditions, especially Dementia and Alzheimer’s disease are causing the health service (both in the UK and elsewhere) a huge and growing problem. This, in large part, is due to the complexities and time taken to reach a patient diagnosis.
In Edo’s work with the Alzheimer’s Society, we used a powerful and complementary mix of qualitative contextual enquiry, social listening (via large scale predictive analytics) and quantitative surveys with people affected by dementia. This gave us detailed insight into the patient experience relating to the early onset of dementia.
In this presentation, I’ll talk through the design thinking methodologies used, and crucially, the resulting service design that is helping healthcare practitioner intervention (triage and service delivery) with dementia patients in a more timely and effective way. This, in turn, is helping to alleviate the burden on an increasingly over-stretched health service.”