Finding humanity in technology

The use of technology is essential and inevitable in our everyday lives. However, the human element cannot be ignored in global communications.
No matter how revolutionary or advanced technology gets, brands need to ensure that customers who buy their products are at the heart of their user experience. Instead of just highlighting the technology utilised, brands should take an authentic approach instead of a manufactured one, ensuring that people, along with their desires and convictions, are kept at the centre of creative development.
Global CEO of Crowd, Jamie Sergeant, will talk about various technology-driven projects with an emotional connection, including Amoena, a multi-market campaign to support women through breast cancer.