“During this talk I will share different user research methods that can be used to understand users’ needs, this by involving physicians, nurses or other caregivers effectively during the design/development process. Therefore, I will first discuss the framework of empathy and its importance (Merlijn Kouprie and Froukje Sleeswijk Visser), followed by a brief explanation of the design/development process and discuss different case studies; marketing research at conferences, co-creation project with emergency nurses; usability studies in a Philips research lab.”
“In the past 3 years we have been researching how a mobile application can have a positive influence on the communication between patients and caregivers.
In the presentation we will show 2 case studies: the first one is an application that motivates, inspires and follows the patient during her/his diet. It is a habit-forming application to influence the patient’s food usage. In addition, the collected data is visualized in a compact style for the dietitian. The dietitian can send personalized tips based on the outcomes. The underlying data will be analysts to make the application smarter and detect possible difficult situations during therapy.
The other application is built for parents of a preemie (babies born between 24 weeks – 35 weeks in pregnancy). During the research phase we found out that the parents need a personal experience and expect personalized content in the app. For example: information about the diagnoses, specific diseases, … next to it they have the need to see their baby on any time of the day, what is fulfilled through a webcam.
The aim of the app is to optimize communication between nurses / midwives and parents. We also want to increase the involvement of parents in caring for their baby.”
Finding a strong combination between Electronic Health Record and eHealth solutions is quite a challenge. For the communication department at Amsterdam UMC, patient experience is leading. Cooperation with ITC and EHR resulted in a new website with a smart digital assistant. The next step will be to present the content in relation to the EHR in any app or webapp.
“How our digital lab (BI X) of Boehringer Ingelheim, a 50 000 employee pharma company, has set up its UX and product design processes, touching upon the cultural changes that design practices in interdisciplinary settings can make happen.
We will explore with a case study how to:
– do user research in a highly regulated environment
– understand highly complex domains
– align with executive stakeholders
– keep teams high performing
– develop AI driven products whilst respecting privacy regulations
– and ultimately how to deliver better patient outcomes and experiences.”
“Mental health conditions, especially Dementia and Alzheimer’s disease are causing the health service (both in the UK and elsewhere) a huge and growing problem. This, in large part, is due to the complexities and time taken to reach a patient diagnosis.
In Edo’s work with the Alzheimer’s Society, we used a powerful and complementary mix of qualitative contextual enquiry, social listening (via large scale predictive analytics) and quantitative surveys with people affected by dementia. This gave us detailed insight into the patient experience relating to the early onset of dementia.
In this presentation, I’ll talk through the design thinking methodologies used, and crucially, the resulting service design that is helping healthcare practitioner intervention (triage and service delivery) with dementia patients in a more timely and effective way. This, in turn, is helping to alleviate the burden on an increasingly over-stretched health service.”
“With the use of Virtual Reality (VR) in healthcare predicted to grow over the next five years, the users experience (UX) will be integral to the success of these new healthcare applications. This talk will give an overview of how the technology is currently being used in healthcare and some of the UX challenges and solutions. This will be followed by a more in depth look at how the user experience of a particular mental healthcare VR application is being designed. The talk will elaborate on how usability testing differs in VR compared to other media.
The audience will get insight into how a VR application for mental health is created – from initial user research, co-design, insight into the design and build of the application, testing and a preview of how it will be used in the real world.”
Based on my work in global health, finding ways to better support clinical staff in remote and rural hospitals across Africa and Asia, share some of the specific considerations that apply in this context: including universal issues, technology restrictions, balancing AI with human expert opinion and the process of designing and testing in situations.
“The creative use of technology, specifically AI, has opened new doors in creating sustainable services. AI presents a great opportunity to analyse massive quantities of behavioral data and provide inferences which can guide design and align evolving customer experience platforms.
In this presentation we will demonstrate, by following a patient centered design approach, how you can give people the information they need, when they need it and how they need it – creating a real connection and giving patients back control of their health. It is not a question of using AI to replace the human, but when in a patient’s journey to leverage AI to augment the human connection to make for the most effective patient outcome.”